THE LEGACY
It all started in 1990, when Chandrajit Banthia moved from Kolkata to Coimbatore to start a small trading business named Evershine dealing in wire meshes and wires (mostly used in fencing). From a small store in Coimbatore, Evershine went on to become India’s largest wire netting company supplying to over 20,000 wholesalers and retailers across the nation. Evershine’s mother plant is in Raipur, Chhattisgarh and does contract manufacturing at several other locations in the country.
Some of the products that Evershine manufactures and distributes from its mother plant include Barbed Wires, Chain Link Mesh and Welded Mesh while it contract manufactures other products such as Razor Coils, Razor Wires, Hexagonal Meshes, PVC Mesh, PVC Coated Welded Mesh, MS Wire, Perforated Sheets, Expanded Metal, SS Wire Mesh, Aluminum Mesh, Coin Mesh, GI Wire Mesh, Shade Nets, Tarfelt Sheets, Insect Screens and Nylon Nets.
Below are videos from Evershine’s Mother Plant in Raipur, Chhattisgarh
BIRTH OF JUSTFENCE
The story started back in 2012 when Kunal Banthia joined Evershine after finishing his MBA from SPJain and Great Lakes Institute of Management. Although Evershine was a flourishing business with several branches across the nation, just making money did not motivate Kunal as a person. Having spent 4 years studying and working in London, Kunal developed global ambitions and wanted to do something BIG that would disrupt an industry and inturn leave a lasting legacy for eons. He chanced upon the idea of JustFence.
Back in 2013, Kunal started receiving requests from his business friends if he could help them install the products that he was selling. The major applications of Evershine’s products were fencing to protect lands or insect screens to stop insects from entering into houses. What drew Kunal’s attention to fencing was that till that point fencing was a completely unorganized industry with no major brand or presence of any organized player. So Kunal decided to give it a shot and started a fencing division within the family business.
Even though the idea seemed promising and easy to execute, in reality it was a nightmare as the properties would often be in extremely remote locations with no access to food, water, electricity and space to store materials. To top it, there used to be several risks on sites such as the presence of reptiles, wild animals and harsh climatic conditions. As a result of all this, the projects used to overrun their budget and timelines making most of the projects be in the red by the end of it.
There were several days when Kunal wondered if he had taken the right decision to move into such an unfamiliar territory. But what kept Kunal going was that he was doing something that nobody had ever attempted before and the process of venturing into the road not taken used to give him that kick to continue the journey. Finally after 3 years of struggle, Kunal perfected the model and decided that it was time to break-free his idea and give it new wings under a new company – Dextra Square Pvt Ltd and brand – JustFence!
THE IMPACT CREATED
Kunal and his co-founders Ankita and Bharani were clear from Day 1 that they saw JustFence (Dextra Square Pvt Ltd) as a global company and this got them to relocate to Bangalore – the city of startups from Coimbatore as the connectivity is much better there for future expansion.
After starting, JustFence met with an amazing response from the market as most people who wanted to fence their property used to struggle with local laborers and contractors. JustFence’s primary value proposition – getting your property fenced in a hassle-free manner was a relief to all these property owners who were sick and tired of dealing with unprofessional vendors who were not trustworthy and had no quality standards
What the JustFence Team prides itself on is the amazing culture and results-focused team that they have built who have the courage and skill to execute fencing projects in every nook and corner of the country. Ofcourse the challenges are aplenty but with the right systems and processes and the will & rigor JustFence continues to thrill individuals and corporates alike. No wonder JustFence has already become India’s #1 Fencing company with more than 1000+ 5 star reviews on Google having served brands such as Embassy, Amazon, Toyota, Kia, HAL and Brigade to name a few.